Essay on Analysis of a Motivational Speech by Queen...

The human desires of greed, wealth, and power have been embedded into the worlds history as political figures have led invasions of other countries countless numbers of times. Whether invaded or being invaded, a country requires strong and capable leaders to see them through this difficult time. In 1588, Queen Elizabeth I of England gave a motivational speech to her troops using the rhetorical devices of diction, imagery, and sentence structure to motivate her subjects positively and to instill the fear of the pending invasion in their hearts. br brThe queen uses positive diction, sentence structure, and imagery in her effort to motivate her people to defend their country from their Spanish invaders. She uses diction to praise and†¦show more content†¦The mention of her three positions shows her as generous and powerful, causing her troops to respect and admire her. The listing of the three characteristics of her troops shows her faith in them and infuses in them a determination not to let her down, thus motivating the troops to defend their homeland. The queen uses imagery as well to motivate her people. She describes herself as having the body of a weak and feeble woman, but having the heart and stomach of a king. By providing them with a mental image, she addresses their concerns of her ability to lead them to victory as she assures them that her strength may not be physical but instead, mental, emotional, and spiritual, thus encouraging them to trust in her authority. She also claims that she will lay down for th e sake of her country. By creating the image of her physically lying down in the name of her countrys pride, the queen convinced her troops of her dedication to the battle. br brThe queen also uses diction, sentence structure, and imagery with negative connotations in her effort to motivate her people to defend their country from their Spanish invaders. Using the device of diction, she refers to their invaders as enemies. The use of the word enemies serves to unite the people in the defense of their country. Its use also personifies the Spanish and encourages the people to fight more wholeheartedly against enemies. She also says that she was warned of the treachery ofShow MoreRelatedQueen Elizabeth I Essays3117 Words   |  13 Pages Queen Elizabeth I was by all rights Englands most praised monarch. Her success in her reign, viewed in later centuries, cannot adequately encompass all that she did or how she maintained her power. In part, her endurance stems from the way in which she learned early in life to fight with forces that were not physical, those of her mind, her intellect, and her own spirit. She used her intellect to create an empire. Her education and early training of mind together with her basic understanding

President Obama s Foreign Policies - 1807 Words

During their respected terms, former President George Bush Jr. and current President Barack Obama issued foreign policies that differed in various ways. Since former President George Bush Jr. and President Barack Obama are from different political parties their views and their policies differ. They both focus on different major issues, from invading countries, to taking out an organized terrorist leader, to making peace with countries and trying to abolish any nuclear weapons from falling into the hands of the wrong countries. From what their policies state they will do to what they actually do will show whether they are a realist or idealist based on their time in office, since they both served two consecutive terms. After one of the worst terrorists attacks on the United States President Bush had declared war on terrorism and began a military campaign against the terrorist group Al-Qaeda in Afghanistan. President Bush then had decided to invade Iraq and the removal of Dictator Sadd am Hussein the following year. He also had a five step plan to help Iraq. First he would transfer full sovereignty to a government of Iraq citizens. Secondly he would establish the stability and security that democracy requires. Next he would plan to rebuild that nation’s infrastructure. Then he would enlist additional international support. Finally he planned to free national elections no later than January of 2005. He had stated all of this in his public speech on Iraq in May of 2004. FormerShow MoreRelatedPresident Obama s Foreign Policy758 Words   |  4 PagesPresident Barack Obama and President George W. Bush took different approaches to foreign policy. Lindsay (2011) suggests that the attacks on September 11th caused President Bush to take an ideological approach to foreign policy. Obama rejected Bush’s outlook and took a more pragmatic approach. Despite the differences between these two approaches, both Presidents were ultimately unable to meet their internati onal goals. In this essay, I will summarize Lindsay’s main argument. First, I will reviewRead MoreU.s. Obama s Foreign Policy1621 Words   |  7 PagesThe Obama Doctrine Obama was elected president in 2008 .WHen Obama was running for president many people did not know him. He was unknown to the general public. When Obama was elected many people were happy and wanted him to win because Obama promised to end war in Afghanistan and Iraq. Which he did during the end of his presidency he ended the Iraq war and also signed a nuclear deal with Iraq from obtaining nuclear weapons. He tended to keep away from foreign policy. Some of Obama s Major ForeignRead MoreU.s. Military Policy Policies1677 Words   |  7 PagesBarack Obama, the 44th president of the United States, began his presidency dealing with many foreign policy issues left behind by his predecessor, George Bush. President Bush was unable to solve many foreign policy problems faced by our country prior to leaving office. Some of these included the wars in Iraq and Afghanistan, the Arab-Israeli conflict, illegal immigration, and improving U.S. relations with Cuba. President Obama was faced with th e question of how to handle the number troops in IraqRead MoreReflection Of The Obama Doctrine1662 Words   |  7 PagesQuick POL S 321 B Response Paper 3 May 22, 2016 Prompt 3: In reflection of the â€Å"Obama Doctrine† At the end of their term, each president is subject to critique regarding their competency in office. One important aspect that is heavily looked at is their legacy in the arena of foreign relations. Presidents are remembered for the impact they have made to the world for better or for worse. An example of this can be Franklin D. Roosevelt and George W. Bush. Both are former presidents of the UnitedRead MoreU.s. Foreign Policy Policies1370 Words   |  6 PagesThe U.S. foreign policy has always been linked to the domestic policy since the U.S. never feared of expanding its national interests over the national boarders. Isolation for the U.S. usually implied slow economic growth and the large number of destructive conflicts within, while impudent foreign policy always guaranteed an abrupt economic growth for the U.S. economy. After the U.S. intervened in the WWI and the WWII, the U.S. economy witnessed a tremendous economic growth, nearly elimination ofRead MoreBarack Obama s Ac complishments And Challenges Essay1718 Words   |  7 PagesPresident Barack Obama is seen as one of the most controversial presidents in the recent U.S. history. This paper will examine Obama s legacy by introducing his background prior to the white House; analyze Obama’s major accomplishments and challenges in the past 8 years. As well as examines the internal opposition force from the other branches of the government Obama faced when conducting domestic policy. Obama was born on August 4, 1961, in Honolulu, Hawaii, to a white mother from Kansas, StanleyRead MoreBarack Obama s President Of The United States1417 Words   |  6 PagesBarack Obama is the 44th president of the United States. He won presidency in 2008 while running against John McCain, then won re-election in 2012 while running against Mitt Romney. In this paper, I will be arguing his achievements and disappointments in his foreign and domestic policies, as well as what campaign promises he has kept or broken while president of the United States. Obama s foreign policy has been the policy of the United States since his administration was inaugurated into officeRead MoreLeadership : The Public Policy Process1299 Words   |  6 PagesRunning Head: LEADERSHIP 1 Leadership in the Public Policy Process Sharon Lockhart Foundations of Public Administration/PPA601 Dr. LaQuita Gray-Baker April 3, 2017Read MoreEssence Of Post Racial America1476 Words   |  6 Pagessince the establishing of United States. About 6 years ago, after Barack Obama win the presidential election, most Americans raise the theory of â€Å"post-racial† America. According to urban-dictionary s definition: post-racial is â€Å"a term used to describe a society or time period in which discussions around race and racism have been deemed no longer relevant to current social dynamics†, â€Å"popularized after the election of Barack Obama to the presidency of the United States of America in 2009†(Godheval).Read MoreArgumentative Synthesis Of President Obama1173 Words   |  5 PagesNovember 2015 Argumentative Synthesis President Barack Hussein Obama was the forty fourth president elected into office in 2008 and the first United States president, under the constitution, of African descent. He has worked his way up from the Illinois State Senate to the US Senate then officially sworn in as president on January 20, 2009. Considering his background in politics, logically, he should be a responsible, trustworthy candidate for president yet that does not stand for his mentality

Australia Security Investigating Commissionâ€Myassignmenthelp.Com

Question: Discuss About The Australian Security And Investigating Commission? Answer: Introducation In the present case, there are certain issues cropped up regarding the dispute raised in the case of ASIC v. Cassimetis. The issues can be categorized as follows: The first issue is whether the directors of the alleged company had made breach against any provisions of the Corporation Act 2001 or not. The second issue is whether the Directors of the company, Mr. Mrs. Cassimetis had followed up every duty mentioned under the provision of the Corporation Act or not (Aroney et al 2015). In the case of the Cassimetis, certain provisions of the Corporation Act 2001 should be followed up. A brief Observation of the case reveals the fact that a serious breach has been done by the directors of the alleged company. Australian Securities and Investigation Commission have made an allegation against the acts of the company towards its shareholders and the following issues are cropped up thereby (Barnett 2017). Relevant laws: The core of the case is based on certain principles of the Corporation Act 2001. The applicability of the Act in the continents of Australia is wide in nature. Corporation Act is a general Act deals with the various aspects of the company related matters in Australia. Allegation that brought against the company enlightens the provision of the directors duty that is particularly mentioned in section 180 of the Act. The duties of the directors are mentioned under section 180 to section 184 of the Act. In this case, section 180 (1) will be applied (Berk et al 2013). It was contended in the case of Australian security and investigating Commission vs. Adler that the position of Corporation Act should rely upon certain sections that I deal with the director duty. The case is solely depend upon the provision of directors duties. Certain principles of Corporation Act was accepted in that case.The problem regarding the directors duties are a common problem in the societies of Australia. It should be kept in mind that Australia is a business country. Under the Corporation Act it has been stated that directors owe an important position in a company. It is there duty to maintain a professional atmosphere while performing their job. A director must make a bridge between the company and the shareholders (Blair 2015). It is stated under the provision of the Corporation Act that it director should show certain care and diligence to the shareholders.He must do his duties with good faith. However there are certain situations, where it can be seen that the directors are not maintaining that part of their duties. Section 180 subsection (1) it has been mentioned that directors should not misuse their post at any cost. It has also been mentioned that the directors should have to retain the prestige of their post. He is under the liability to devote his duties and responsibilities towards the interest of the company and he is also under the liability that he will not feather his own nest (Chia, Ramsay 2015). There are other sections under the financial Corporation accounting Act that are specifically deals with the matter of a director's obligations. Under section 184 of the said act it has been written that a director ought to remember that he is holding a prestigious post.He should not coerce any other person for attending his self interest (Coffee et al 2015). The provision of Corporation Act is widened in nature. In Australia it is very common that the directors from the financial sector are engaging themselves in a illegal way and try to Breach their duties regarding the same. there are a number of cases where the related the relatedmatters take place. In case of Australian security and investigating Commission vs FMG (2011) it has been observed by the learned Court that if there is an allegation against a director of a company that he has received the shareholders of the company for some illegal purposes that is related to his own interest then the provisions of section 1041H will be applied. It was held by the court that if the allocation was proved by evidences the director will be held guilty of the offence and he should be convicted under the section of 1041 eye of the Corporation Act 2001. However the nature of the penalties is civil. The court held that along with the civil penalties the director can be imposed with certain moneta ry penalties that are in engraved under section 674 sub section 2 of the said Act (Crane Matten 2016). The present case is solely based on the principle that is laid down under section 180 of the Corporation Act. It has been stated under the act that the rules and norms of the act is applicable upon any kind of directors of a company. There is no limitations of exceptions mentioned under the section. Are closed interpretation of the section stated that the rules of the section is also applicable on the sole directors of a company. The ultimate objective of section 180 of the actors that it is taking an attempt to secure the interest of the shareholders of a company as they are playing an important role in the economic benefit as well as the establishment of a company. Therefore it can be said that the shareholders are in wasting their money to buy the share of the company. These activity are supposed to give a strong support to the economic backbone of the company. Under the Australian law, it has been stated that the interest of the shareholders are not going to be excused at any cos t. The directors are under the application that the interest of the shareholders should not be diminished at any cost. It is also a duty of a director of a company that he must disclose all the essential documents that are related to the interest of the shareholders and should not hide any information from the shareholders so that their interests can be suffered by such things. It is a director's Duty 2 state about the risks of a financial sector so that the shareholders can understand the negative as well as the positive impact of the investing money (Dawkins 2014). The supreme court of Australia has passed a strict rule that is an allegation has been made against a director of a company that he does not this close all the facts and documents of the financial project and having the shareholders to invest in the project he should be guilty under the provision of section 180 of the Corporation Act 2001. It should be noted that the amount of loss is not get any importance in the non disclosure case. In Australian Security and Investigating Commission vs Hellicarors. (2012), it was stated that the provisions of section 180 of the Earth is not Limited up to the statutory duties of a director of a company and the nature of the position of the section is quite wide (Ferran Ho 2014). Application: All the relevant rules and laws mentioned under the Corporation Act will be applicable in the case of Cassimetes. The Australian security and investigating Commission had taken allegation against the company that the directors of the company coerce the shareholders and without abide by the rules of the Corporation Act he allowed all the shareholders to invest their money into the project that is particularly known as the storm project. It has been seen that the company was faced serious breakdown in the financial sector and all the money is invested by the shareholders were drowned. Certain contention has been made by the director of the company that the provision of section 180 of the Corporation Act will not be applicable in their case as they are the souled director of the company and under the provision of section 180 there is no Express provision where it has stated that the rules of section will be applicable on the soul directors. The Australian security and investigating Comm ission amazed that the director of the company has failed to perform his duties as per the provisions stated under the Corporation Act. It was also stated that the directors were coerce the money of the shareholders and without informing them about the risk of the project, collecting money from the investors and after the break down in the financial sector of the company, they had not made any attempt to investigate into the condition of the shareholders the money of the shareholders and without informing them about the risk of the project collecting money from the investors and after the break down in the financial sector of the company they had not made any attempt to investigate into the condition of the shareholders. Most of the shareholders where from middle class family and after their investments were faced a huge loss, then became insolvent. 48 can be stated that the directors of the company has not follow the rules of the Corporation Act and has failed to perform their duti es with due care and obligation (Ferrell Fraedrich 2015). Other hand It was also stated that a director who is holding a serious post in a financial corporation shoot state about the rest of the investment to the shareholders and if he failed to perform the shade duty in a proper way he shall be liable for the breach of Duty under section 180 of the Corporation Act. In ASIC vs FMG, the same principle was laid down. In ASIC vs McDonald (2009) it was stated that a director should disclose the relevant materials to the shareholders and the provision is mandatory in nature. Section 184 of the Corporation Act it has been stated that the director shoot from their duties in good faith but in this case it has been seen that the directors of the company has not made any attempt to secure the interest of the shareholders after the break down in the financial sector and for that reason the shareholders, who are from the middle class families, become insolvent due to the non professional action of the directors of the said company (Hargovan 2017). In this case the provision regarding the directors duties has been interpreted with certain jurisprudential mentality of the judge of the case. It was observed by the court that section 180 of the corporation of has taken an attempt to secure the interest of the shareholders of the company and it is restricting the directors to misuse the post or chair in certain illegal way. As per evidences given by the Australian securities investigating commission and the examination of the witnesses who are supported the evidences identified by the Australian security and investigating Commission, the court held that the directors of the strong company was liable under the section of 180 of the Corporation Act and had failed to perform their job properly and therefore the court at their judgement against the directors of the company. It is the ultimate duty of a director of a company to maintain a balance between the risk and the prosperity of the company, but in this case it has been seen that the directors of the company has failed to make the balance and after the break down in the financial sector they had not even perform their job in good faith (Hedges et al 2016). Therefore, from the following facts, it can be stated that the judgement made by the court as against the director of the company is justified and proper in nature and it is the duty of the director to maintain the rules provided under the corporation out and in case of any failure by the director of the company the provisions of section 180, section 182, section 183 and section 184 of the Corporation act will be applicable on them (Keane McKeown 2014). The case matter of part B is based on the rules of proprietary company. The company related matters in Australia is dealing by the several provisions of the Corporation Act 2001. In proprietary company the rules regarding the directors is regulated by the provision of section 201H of the Corporation Act. Under the proprietary company the common rules that every partner of the company has a right to be a director of the same and they can hold shares in that company either equally or as per decided by the directors of the company. The rules regarding the common activity of the company as well as the directors of the company are governed by the constitution of the same. A constitution is a book that consists of certain norms that are mandatory in nature and imposed on the each and every part and staff of the said company. In case of any changes into the profession of the Constitution of the company it is important to hold a resolution regarding the same and it is mentioned under the pro vision of Corporation Act, such resolution should be supported by 75% of votes. It should be kept in mind that in the voting arena, both the directors and the shareholders of the company has a right to take participation and in case the rule is avoided by any of the directors, they will be liable under the necessary profession of the Corporation Act (Laing, Douglas Watt 2015). The question is based on the appointment of the director of the proprietary company and the removal of the director from the post. Under section 201 age of the corporation at it has been mentioned that the appointment of the director in such proprietary company should be followed up with certain rules and one resolution process should be maintained regarding the same and it is a right of the Other directors who can appoint another director. In this case it has been observed that 4 siblings were formed the proprietary company and appointed themselves as the board of director of the shirt company. Under the section it has been mentioned that once a director is appointed certain rules should be maintained regarding the removal of such director from the post of directorship. It has been stated earlier that Australia is a business country and the provision regarding the company as well as the corporation of Australia the provision of the Corporation Act 2001 is applicable. It is a fact th at there are number of cases pending before the court regarding the breach of Duty by the director of the company as well as certain illegal steps taken by the director of the company that are unprofessional in nature and create serious impact on others. Therefore an initiative has been taken by the government of Australia to make the rules regarding the composition of the companies as well as the directors duties more stricter (Langford 2015). Regarding the removal of the director from the post it has been mentioned that rules contained under the constitution of the company should be followed up. In the given problem it has been observed that the company of the case has also a constitution and in the class 9 K of the constitution procedures for the removal of the directors from their post has been mentioned in a proper way. However one of the director of the company named Kanye has been removed from his post without following all the norms mentioned in the constitution. She was removed from his post by the other directors of the company. Under section 229H subsection (1) of the Corporation Act voting system should be held regarding the removal of the director and in that system but the shareholders and the directors will cast their vote against the director and before the voting program an extraordinary General Marketing should be held up. In case if the members of the company are agreed upon the fact that the director sho uld be removed from the post they will cast their votes and the decision of the boat shall be submitted to the alleged director in the form of a notice and as per section 249A of the Act, the notice should contained certain signature of the consenting parties. These rules should be followed irrespective of the constitution. In the present case it has been mentioned that the constitution allows all the directors of the company to continue the post until the winding up of the company. However rules stated under the constitution has not been maintained by the directors of the company in case of Kanye. Even there is no Express profession stated in the case law that all the others profession that is stated above has been maintained regarding his removal. Therefore the removed director has every right to take certain necessary steps against the other directors of the company for the illegal removal from the company. There is another rule proposed by the Australian securities and investiga ting Commission that Form No. 484 should be filled up properly regarding the removal of a director from his post. However in the present case, there is no mention about the form and therefore it can be stated that Kanye was removed from his post illegally (Langford, Ramsay Welsh 2015). The statement regarding the share of the removed directed in the company is also a serious concern in this case. As per the law regarding the proprietary company, every director has a right to hold certain shares in the company. It is there right to hold certain shares in the company and the right should not be snatched away from them if any of the directors were removed from his directorship. If an attempt has been made to deprive the removed director from the shares then it will be treated as legal and certain steps can be taken against the other directors. Section 196 of the Corporation Act 2001 deals with the directors interest over the share issue and in case of any violation regarding the rules the affected directors can take necessary steps as per the rules provided under the Corporation Act 2001 (Pearson 2016). In case of proprietary company also the directors duties should be maintained in a proper way. The directors of the proprietary company also held liable if there is any breach made in these duties. The position of section 180 of the Corporation Act is wide in nature and it has been mentioned under the provision that the director of a company should show reasonable care not only to the shareholders but also to other directors as well as the colleagues of the company. The directors of the proprietor company should be act in diligent while performing the job and they will be under an obligation of the necessary provision of the Corporation Act 2001. In a company is internal as well as external affairs directors are playing an important role and the fate of the company is very much reliable on the acts of the directors. A companys reputation is very much depending on the director and it is their utmost duty to perform their job in good faith. However, a laxity has been observed in this c ase two of the directors of the company have decided to open a new company without informing the other two of the directors. This act of the directors cannot be stated as a diligent act. Section 182 and section 183 of the corporation at will be applicable in this case (Rahim Alam 2014). Under section 182 of the corporation at it has been mentioned and clarified that a director should not misuse their post at any cost. It is also a duty of the directors that no Bridge has been made easy by them or by any of the director of the proprietary company. The directors are under an obligation not to act in such a way so that the interest of the company can be harmed. They should maintain the professionalism in the company and should disclose all the relevant documents and fax to the shareholders as well as the other directors of the company. However in this case there is a bridge has been made by the earliest directors as they had not involved other two directors into their plan and they had decided to incorporate another company that will be of similar in nature to that the present company. The Companies Act of Australia will restrict them regarding the opening of a similar company (Roach 2016). As per the contention made under section 183 of the Corporation Act, a director of a company is under a liability not to gain any legal advantage from the company. It is the duty to avoid such steps for the betterment of the future of the company and should not let them involved in such situation. India recent case it has been observed that the Provisions of Corporation Act has not been maintained properly and the alleged directors should be held liable under the necessary provision of the Corporation Act. It has also been stated under the Corporation Act that if allegation has been made against a director/ directors that he or they had breached the provision of the Corporation Act they shall be held liable and prosecuted under the section of 1317E of the Corporation Act (Sealy Worthington 2013). Reference: Aroney, N., Gerangelos, P., Murray, S., Stellios, J. (2015).The Constitution of the Commonwealth of Australia: History, Principle and Interpretation. Cambridge University Press. Barnett, H. (2017).Constitutional and administrative law. Taylor Francis. Berk, J., DeMarzo, P., Harford, J., Ford, G., Mollica, V., Finch, N. (2013).Fundamentals of corporate finance. Pearson Higher Education AU. Blair, M. M. (2015). 12. Boards of directors and corporate performance under a team production model.Research Handbook on Shareholder Power, 249. Chia, H. X., Ramsay, I. (2015). Section 1322 as a Response to the Complexity of the Corporations Act 2001 (Cth). Coffee Jr, J. C., Sale, H., Henderson, M. T. (2015). Securities regulation: Cases and materials. Crane, A., Matten, D. (2016). Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. Dawkins, Cedric E. "The principle of good faith: Toward substantive stakeholder engagement."Journal of Business Ethics121.2 (2014): 283-295. Ferran, E., Ho, L. C. (2014).Principles of corporate finance law. Oxford University Press. Ferrell, O. C., Fraedrich, J. (2015).Business ethics: Ethical decision making cases. Nelson Education. Hargovan, A. (2017). Corporate law: Judicial guidance on de facto director liability for insolvent trading.Governance Directions,69(2), 111. Hedges, J., Bird, H. L., Gilligan, G., Godwin, A., Ramsay, I. (2016). An Empirical Analysis of Public Enforcement of Directors Duties in Australia: Preliminary Findings. Keane, A., McKeown, P. (2014).The modern law of evidence. Oxford University Press, USA. Laing, G., Douglas, S., Watt, G. (2015). Aspects of Corporate Delegation, Reliance and Financial Reporting: Lessons from Australian Securities and Investments Commission v. Healey.Canberra L. Rev.,13, 16. Langford, R. T. (2015). Directors' Duties: Conflicts, Proactive Disclosure and S 181 of the Corporations Act. Langford, R. T., Ramsay, I., Welsh, M. A. (2015). The origins of company directors' statutory duty of care. Pearson, G. (2016). Failure in corporate governance: financial planning and greed.Handbook on Corporate Governance in Financial Institutions, 185. Rahim, M. M., Alam, S. (2014). Convergence of corporate social responsibility and corporate governance in weak economies: The case of Bangladesh.Journal of Business Ethics,121(4), 607-620. Roach, L. (2016).Company Law. Oxford University Press. Sealy, L., Worthington, S. (2013).Sealy Worthington's Cases and Materials in Company Law. Oxford University Press. Sime, S., Taylor, M. (2015).Company Law in Practice. Oxford University Press. Starbuck, William H. "Why corporate governance deserves serious and creative thought."The Academy of Management Perspectives28.1 (2014): 15-21. Tills, M., Wills, C. (2016). Corporate law: Directors found guilty of breaching duties following corporation's breaches.Governance Directions,68(10), 624. Tricker, R. B., Tricker, R. I. (2015).Corporate governance: Principles, policies, and practices. Oxford University Press, USA.

Marketing analysis

Victoria’s secret is one of the most popular and exclusive brand of lingerie, fragrances and beauty products in United States, Canada and other countries. Leslie Wexner the founder of Victoria Secret started this brand in 1982 by purchasing a small chain of lingerie products in San Francisco. He made the merchandize to look good and the products were easy to buy and made the environment look relaxed and attractive (Durbin 2002).Advertising We will write a custom essay sample on Marketing analysis – Victoria’s Secret specifically for you for only $16.05 $11/page Learn More Current Marketing Strategy Victoria’s Secret has implemented a 360 degree marketing strategy. 360 degree is basically creating an exclusive brand philosophy. It is more engaged into customer based media strategy (Gupta 2009). As the company is managing the retail outlets, the web stores and catalogues at the same time and fulfilling the customer’s need s at their best level. Leslie Wexner has made Victoria’s secret the top class brand throughout all channels, catalogues, stores and internet he always said â€Å"The same products are launched at the same time, in exactly the same way, with the same quality, and same positioning† (Durbin 2002). From the very first day the company has tried to have a full control on their distribution point. In addition to that Victoria’s Secret has divided their consumers from demographic point of view and they provide specific messages throughout the campaign with the help of emails. As mentioned by Weil â€Å"Our goal is to provide the same message to the same customer at the same time, For instance, a customer whose purchase history indicated a preference for swimwear would receive an e-mail promoting a swimsuit sale and would get the most recent swimwear catalogue† (Durbin 2002). Targeted Customers Victoria secret is basically targeting girls aged 13-29 years and wome n aged 30-50 years. Due to wide range of products whenever we think of Victoria’s secret the target market always vary with the age. As if the lady is a mother or grandmother of heavy weight she would obliviously go for the body products and fragrances. Where as a young girl or a mother who is in good shape will prefer Victoria’s secrets lingerie and swimwear. And their new brand Victoria’s Pink is basically targeting the young adults of high school and college. Products Victoria’s secret core products are women’s lingerie, sleep wear, swim wear, women’s clothing, women’s shoes, beauty products and fragrances (Victoria’s Secret 2010). Its expected products include a wide range of men’s undergarments. Price Pricing plays a significant role in the market mix as it basically helps to generate revenues. Victoria’s Secret is an inspirational brand and is known for its premium pricing strategy.Advertising Looking f or essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Placement Its distribution system includes Victoria secrets apparel outlets which are more than 1000 worldwide, and then they are selling the products through Victoria’s secret catalogues and through internet. They are also using the multi channel synergy (Durbin 2002). Promotion One of Victoria’s secret strength is its highly flourished advertising campaign. They are targeting their customers through really bold and attractive advertisements, through printed ads in magazines and newspapers, its targeted magazines are Allure, In Style, Glamour and Cosmopolitan. They are also doing marketing through television and internet, their catalogues which are highly creative and through yearly fashion shows (Chang 2004). Victoria’s secret has the utmost brand loyalty providing prestige products to their customers who are mainly influenced by its style (Durb in 2002). Victoria’s Secret products are always symbolizing fantasy, fun, passion and love all in one. The consumers really fall in love with its products. And that is the best message they are conveying to their consumers. List of References Chang, C. C., 2004. The Silky Strategy of Victoria’s Secret. Case Study. Burbank CA: R. Preseton McAfee. Durbin, T., 2002. Victoria’s Secret. Case study. Dartmouth: Tuck School of Business at Dartmouth. Gupta, S. D., 2009. 360 degree Mareting. Web. Victoria’s Secret, 2010. Victoria’s Secret. Web.Advertising We will write a custom essay sample on Marketing analysis – Victoria’s Secret specifically for you for only $16.05 $11/page Learn More This essay on Marketing analysis – Victoria’s Secret was written and submitted by user Isabela Blackwell to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.